About Jonathan

Jonathan Cobb Interim Marketing Director

Jonathan is a performance-driven Sales and Marketing Director, with proven success in business transformation to maximise profitability, develop customer channels and build streamlined processes. Experience spans Consumer, Financial Services, Utilities, Education and IT sectors across B2B, B2C, and B2B2C in the UK and internationally.


Recent roles at Board level have required strategic and operational management of resources and external suppliers with full P&L responsibility. His excellent leadership skills combines the vision and perception to shape the culture of an organisation, utilising acknowledged insight. He has the capacity to work at senior level under intense pressure within a competitive market place to add immediate value.


Jonathan started his career in sales at Proctor & Gamble and spent several years in motivation agencies before creating his own performance improvement consultancy. His first interim assignment was with Apple Computer, for whom he eventually delivered five international projects at director level over four years

What is Interim?


Interim management provides a short-term, independent resource that can work within a management team to deliver an over-arching objective.


Generally reporting to the Board, an interim role is measurable and has a line-management responsibility to rapidly deliver against expectations. This might include managing a team full-time, restructuring to become more effecient, or taking an advisory position on a critical project. It has three vital phases:


Entry: Evaluate what’s going on; what’s going well; what’s going not so well; what can be altered/achieved quickly.


Immediate action: Decisively re-engineer activity; (re)deploy resources to do more of what is really needed; affect a noticeable gear-shift in performance; initiate value-add projects.


Exit: Transfer knowledge; inspire management with the acceleration process; empower the permanent team with ownership to ensure a long-term legacy.


Interim management allows a thriving organisation to bring in expertise to achieve a transformation. Professional interims don’t necessarily want the full time job, they thrive on change management. That means they can take an impartial view, making robust recommendations that are viable, yet have long-lasting effect, before setting-to and implementing agreed activity.


Jonathan's Key Skills:


Strategic Review

Commercial awareness enabling the structure and implementation of new strategies.


Creating Innovation

Creative ability to evaluate and solve problems or reposition organisations and brands to achieve ‘break-the-rules’ results.


Providing Leadership

Skilled in winning the commitment of people to change and empowering them to contribute value.


Adjusting to Change

Accustomed to taking action, seizing opportunities and driving success.


Customer Engagement

Intuitive ability to rapidly distill real value from technology to secure customer insight and create compelling propositions through traditional and digital platforms.