Key skills:
Strategic review: commercial awareness enabling the structure and implementation of revenue enhancing strategies for customer retention and acquisition
Brand strategy: creative ability to evaluate and construct new brand propositions to reposition and achieve ‘break-the-rules’ results
Channel maximisation: skilled in the segmentation of markets, customer profiling and construction of effective new channels to market
Product development: research and planning experience of full product life-cycle strategy for growth and short-term rapid turnaround in crisis situation
Affinity, partnerships and loyalty: experienced negotiator of partnerships, JVs and construction of loyalty propositions
CRM: intuitive ability to rapidly distill real value from technology to secure customer insight